Swap, a London-based startup founded in 2022, just secured $40 million in Series B funding to streamline e-commerce operations.
The platform consolidates everything from cross-border shipping to inventory forecasting into one system, saving online retailers from juggling multiple service providers.
The company serves brands making between $5M and $100M in revenue, including fashion labels Nadine Merabi and The Frankie Shop. With AI tools powered by Claude, Gemini, and ChatGPT, Swap helps predict inventory trends and handles complex tasks like international tax calculations.
ICONIQ Growth led the round, with QED Investors and others joining in. The funding will fuel Swap's international expansion, with new offices planned across Australia, Europe, Canada, and the US.
Why this matters:
- While competitors offer piecemeal solutions, Swap is betting that retailers would rather have one Swiss Army knife than a drawer full of single-purpose tools
- The e-commerce back-end is finally getting its "there's an app for that" moment – just one app, not twenty
Read on, my dear:
