Trump's White House now operates as a meme factory. His digital team floods social media with provocative content at lightning speed.
They've abandoned staid press releases for viral videos and attack graphics. The strategy works. When Selena Gomez posted a tearful video about deportations, Trump's team countered with handcuff-rattling deportation videos. Gomez deleted her post. Trump's clip garnered 100 million views.
A dozen young staffers run the operation with minimal oversight. They posted 207 times in a single day during Trump's Congressional address.
Why this matters:
- Accountability journalism gasps for air when presidents control both message and distribution method.
- The bully pulpit just acquired a megaphone, brass knuckles, and a TikTok account.
Read on, my dear:
- Washington Post: Inside the Trump White House's relentless strategy to dominate news
