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AI Dubbing Takes Japanese Skateboarding Show Global
According to a recent ElevenLabs blog post, TBS wants more viewers for KASSO, its skateboarding show. But Japanese dialogue blocks many potential fans.
Traditional dubbing wastes time and money. Voice actors rarely match the energy of skaters shredding through Tokyo's streets. TBS found a fix: AI dubbing from ElevenLabs.
The AI keeps the original emotion in every language. It preserves every jump and grind. Now viewers watch in English, Spanish, or Portuguese without missing the vibe.
Season 1's results convinced TBS to expand. More languages will join Season 2. "ElevenLabs' AI opens new doors," says Takumi Watanabe, who manages new projects at TBS. "We can reach global audiences faster while keeping KASSO's authentic feel."
The show blends skateboarding with Japanese street culture. AI voices ensure nothing gets lost in translation.
Why this matters:
TBS cracked the dubbing problem - no more waiting on voice actors
Japanese media found a faster path to global viewers without losing their shows' soul
OpenAI just updated its rulebook for handling powerful AI, and the timing couldn't be better. Their AI models keep getting smarter, and like any parent of a gifted teenager, they're setting firmer boundaries.
Claude just got a major upgrade that transforms how it finds and uses information. The AI assistant now searches the web and connects with Google Workspace, making it a more capable research partner.
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